Featuring the following services, BMW Ultimate Service lives up to its name:
No other premium automaker provides such comprehensive benefits for absolutely no cost. So while other car owners will incur from several hundred to over one thousand dollars of maintenance or repair costs during the first 4 years they own their vehicles, you pay nothing for the first 4 years or 50,000 miles.
After all, an Ultimate Driving Machine® – and its driver – deserve nothing less than BMW Ultimate Service.
IntelliChoice Data BMW has compiled data pertaining to the average cost* of maintaining other vehicles during the first four years of ownership. See how BMW's no-cost Ultimate Service plan compares:
| Brand | Maintenance Costs |
| Acura | $970.75 |
| Audi | $967.17 |
| BMW | $0 |
| Cadillac | $744.26 |
| Infiniti | $649.40 |
| Jaguar | $1112.53 |
| Land Rover | $233.52 |
| Lexus | $974.22 |
| Lincoln | $922.14 |
| Mercedes-Benz | $1086.60 |
| Porsche | $1032.14 |
| Saab | $385.29 |
| Volvo | $918.93 |
2008 IntelliChoice, Inc., www.intellichoice.com. Maintenance figures shown based on 4 Years/50,000 Miles, excluding tire replacement costs.
*Based on $0 cost for the BMW Maintenance Program. Certain exclusions may apply. See an authorized BMW center or your Service and Warranty information booklet for more details. ©2008 BMW of North America, LLC. The BMW name, model names and logo are registered trademarks.
All BMWs come with the BMW Maintenance Program and Warranty standard for 4 years or 50,000 miles, whichever occurs first. Roadside Assistance comes standard for 4 years. BMW Assist Safety Plan comes standard for 4 years on every MY 2008 5 Series, 6 Series, and 7 Series vehicle, and is available as an option or with the Premium Package on all other models. TeleService is available on all 2008 models with BMW Assist except for the Z4 and X3.